Services
Commonly required services & packages can be found here.
Need something else? Get in touch.
Most popular services.
Research & insight
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Research planning & design
Qualitative insight (interviews, focus groups, ethnography)
Quantitative research & survey design
Cultural and desk research
Insight distillation & storytelling
Research-to-insight audits
Design, deliver, and interpret research that gets to the human truth behind the business challenge. Always insight-led, never just data-led.
Strategy
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Brand & business strategy
Behaviour change strategy
Research-to-strategy consulting
Hypothesis testing & problem definition
Sustainability positioning & integration
Strategy audits and workshops
Effective strategy that solves client problems, taps their opportunities and gets them ahead. Creating value where there was none before.
Creative
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Conceptual creative
Copywriting
Idea development
Creative briefing
Behaviour change nudges
Powerful, unexpected, and effective ideas that solve problems and connect with real people. Authentic, not performative.
Consulting & advisory
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Brand and comms audits
Strategy reviews
Research interpretation and guidance
One-off strategic workshops
Problem framing
Messaging and narrative reviews
Thought partnership for business leaders
Freelance cover or overflow support
Advisory retainers or monthly check-ins
Sharp, experienced thinking on tap to move things forward; without agency overheads or the need for a rigidly defined scope.
Specialist support
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Behaviour change
BeSci intervention planning
Sustainability strategy
Sustainability as brand
Audience profiling & psychographics
Internal comms
Purpose and values
ESG & CSR
Specialist research
Deep expertise in areas where strategy, research and real-world impact meet. Covering cognitive science, behavior change, and sustainability.
Ad-hoc
Not sure what the challenge is yet or how to define it? I’m often brought in early, when things feel unclear or stuck. Whether you need help shaping the brief, testing a hunch, or just talking it through, I offer flexible support to make sense of the mess and find the right starting point.
Most popular packages.
Strategy Reset
Get unstuck in 90 minutes.
“We’re not sure what our strategy actually is anymore.”
A short, sharp session or mini-project to cut through legacy decks and vague thinking - and rebuild a strategy you can actually use.
Who it’s for: Teams feeling foggy, stuck, or overloaded with legacy thinking and no clear direction.
Example: VW were stuck in bland CRM. We reframed newsletters as a platform for community and entertainment, not just sales — now they’re sending content people actually want to open.
What you get:
• One-off session or mini-project
• Clear articulation of the real problem
• Strategic direction you can act on
• Written summary of outcomes
Comms & Brand Audit
Get your story sharper.
“We’ve got five versions of our story and none of them land.”
A direct review of your messaging, site, decks, or positioning - with sharp feedback on what to cut, keep, and clarify.
Who it’s for: Brands who sound like everyone else - or whose comms have lost clarity, consistency, or punch.
Example: Vitol’s messaging was fading into the B2B beige. I rebuilt their story into a confident, value-led narrative now used across the business.
What you get:
• Audit of 2–3 brand or comms assets
• Written critique + quick-win fixes
• Strategic narrative recommendations
• Delivered remotely with clear next steps
Insight Distiller
Turn research into real decisions.
“We’ve got loads of research, but no idea what it means.”
You send me the decks. I pull out what matters and turn it into insight you can act on.
Who it’s for: Marketing, brand, or strategy teams who are drowning in data with no clear conclusions.
Example: The Big Issue had reams of research but no clear thread. I helped them land on a new strategy: “changing lives through enterprise.”
What you get:
• Review of all research material
• Key insight extraction + interpretation
• Summary report with implications
• Optional follow-up session
Strategy Sprint
Build great strategy, fast.
“We’ve got a big opportunity - but no time to waste.”
A short, focused project to go from challenge to strategy - fast. No fluff. Just clear thinking and strong outcomes.
Who it’s for: Teams prepping for launches, rebrands, internal change or directional shifts.
Example: Santander had an idea for internal engagement, but no plan. I built a full strategy around it - from scratch, in three days.
What you get:
• Kickoff workshop
• Research + insight
• Strategic articulation
• Delivery session + follow-ups
Sharpener Session
Make sure your thinking lands.
“We’ve got the thinking - but it’s just not landing.”
You’ve got the doc, deck, or idea. I sharpen the story, fix the structure, and make it land.
Who it’s for: Teams with strategy decks, positioning docs or pitches that need clarity and punch.
Example: Vitol had a fragmented corporate narrative. I distilled decades of material into one sharp page - finally giving leadership something they could rally behind.
What you get:
• 1–2 rounds of editing and rewriting
• Tighter structure + clearer message
• Optional alignment call
• Final version ready to use
Deep Dive
Research that goes beyond the obvious.
“We want to know about this - but get it right.”
Behavioural research designed to go deeper than surveys and surface opinions - and uncover what really matters.
Who it’s for: Organisations tackling sensitive, complex, or human topics that need real understanding.
Example: The Hidden 20% wanted to reframe neurodiversity. I led a research process that shaped the charity’s brand, messaging, and podcast direction.
What you get:
• Research design + desk or fieldwork
• Insight analysis with strategic takeaways
• Clear, story-driven insight report
• Optional strategy workshop