About

Snow-covered mountain at night with a small cloud or mist near the summit and some lights at the base.

Little Vienna is a research, strategy and creative practice working out of London.

Born in 2023 out of a changing industry. I’d realised clients didn’t need another agency relationship - they needed a flexible strategic and creative partner they could lean on without the overheads or theatre.

I bring a breadth of experience across marketing, brand, comms, research, creative, sustainability, impact, cognitive science, and behaviour change - for a broad range of clients, and at a wide range of agencies and consultancies. That range lets me cut through silos and spark new ways forward.

I also bring a different style: Direct and pragmatic, but compassionate. No bloated decks, no rigid models - just clarity, focus and momentum. Think it as having an easy to work with strategy department on call.

My time splits in two:

  • Client work has included projects, freelance, consultancy and retainers. I’ve worked with partners (Accenture, Havas, House337, RY, TMW Unlimited, Untangld) on brands like Audi, Castrol, CUPRA, SEAT, Skoda, Volkswagen, Compare the Market, Department for Education (UK Gov’t), English Heritage, GSK, NatWest, Santander, SBG, Superbet, TransPennine Express, VOXI and Vodafone - as well as directly with clients like Vitol.

  • Projects are self-initiated, partnered or pro bono - including Connect2, THE HIDDEN 20%, and Little Vienna originals like Project Adler.

Testimonials here, projects here, LinkedIn here. Or email: hello@littlevienna.co.uk

  • Some clients need a fresh take. Others are stuck and need help getting unstuck. I work well with both.

    • Agencies & consultancies, large and small who need specialist thinking or extra firepower.

    • Marketing & brand teams who want the expertise of an agency, without the overhead.

    • Comms & campaign teams who need to cut through complexity and deliver work that connects.

    • Innovation teams unlocking new opportunities and testing ideas.

    • Research-heavy teams needing to turn data into clear, actionable insight.

    • Sustainability & ESG teams looking to align impact with business reality.

    • Founders, entrepreneurs & senior leaders making evidence-based, strategic decisions.

    • I make life easier – not harder.

    • Clear, quick thinking. Straight to the point, no fluff.

    • Broad experience. A Swiss-army-knife of perspectives across sectors.

    • Independent and problem-led – no fixed answers, just the right ones.

    • Easy to work with. Underrated, but invaluable.