About
Little Vienna began as an antidote.
Strategy had become slow, bloated, overcomplicated, and ineffective.
Clients were becoming unclear as to its value, frustration with agencies was rife, and good strategic thinking was being commoditised and underused.
But it doesn’t have to be that way.
“After a decade in agencies, we were tired of a way of working that was slow, process heavy, and devoid of creativity. Clients were busy - they didn’t want to be ‘managed’, sent 100 slide decks of obvious answers, or have their own thinking reflected back to them.
They wanted sharp thinking, people (and systems) that were easy to work with, and ideas that went beyond the ‘expected’. Someone they could talk through their challenges with - and get effective advice.
Despite a bad rep of late - strategy is back in vogue. It’s still one of the most powerful tools in business. Done well - it creates value, clarifies direction, and energises teams.”
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Brand & marketing teams who need sharp thinking without the fluff.
Founders and business leads who need a sounding board, to reframe, or to reset.
Organisations who’ve done the research, but are struggling see the insight.
People trying to get a project, idea, or initiative from A to B - whether a new venture, a movement, or something that doesn’t fit neatly in a box.
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We’re candid and grown-up. You’ll get honest, thoughtful thinking - no posturing, no egos.
We’re quick, and effective. We don’t do reams of process or bloated decks. Just focused, efficient work.
We’re intentionally external. We only work as outsiders - it’s how we stay clear, neutral, and useful.
We’re outcome-agnostic. We’re not here to sell a solution or deliverable - we help you find the right answer.
We’re easy to work with. No judgement. No fluff. Just smart, collaborative problem-solving.
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Good strategy is a creative act.
It’s not about adding more - it’s about knowing what to cut.
It’s not about complexity - it’s about clear direction.
And it’s not about looking clever - it’s about being useful.
