About

I help brands apply good strategic and creative thinking.

I work with clients who realise their marketing or creative strategy no longer cuts through, even though it looks competent on paper.

The work is about restoring edge, direction, and momentum.

I’ve worked with FTSE100 businesses, small regional players, charities, founders, and entrepreneurs across a range of sectors.

  • I’m usually brought in when something just isn’t quite working.

    There might also be a challenge to navigate, or an opportunity to tap.

  • Strategy typically:

    • Doesn’t exist (yet).

    • Is full of options, with no real choices.

    • Is safe to the point of being ineffective.

    • Isn’t used.

    • Directly with senior teams.

    • By removing layers.

    • With candid and clear appraisal.

    • By making choices, decisions, and often - sacrifices.

  • Clients leave with:

    • Clear strategic choices.

    • Strategy that can be used.

    • Commercially effective creativity.

    • Confidence and momentum.

  • I’m not for teams who want standard thinking, wallpaper, or going through the motions.

  • Alternative to me, clients tend to hire an agency.

    That usually means more people, more process, and more ‘predictable’ outcomes.

    The way I work has fewer overheads, is faster, more direct, and takes clients to unexpected places.

  • We can start with a short conversation to establish whether we’re right for each other.

    If we are; the next steps is to get under the skin of your challenge.