FAQs

Both. I work directly with clients, alongside agencies, or independently, depending on what the problem actually needs.

You’ll work directly with me. No hand-offs, no juniors. If additional support is ever needed, it’s discussed upfront and overseen by me.

Yes. Many clients come with a sense that something isn’t working, but not a clear brief. Helping shape the right question is often where the real value starts.

Very. I stay close to the work from start to finish, thinking alongside teams rather than dropping in frameworks and disappearing.

By day rate, project, or retainer, depending on scope and pace. The approach is flexible and agreed upfront.

Success is defined jointly and judged on outcomes, not outputs. That might mean clarity, alignment, better decisions, or real momentum, not just deliverables.

No. I work best with teams who value clear judgement, are open to challenge, and want to make real decisions rather than decorate existing ones.

I use AI as a tool, not a substitute for judgement. It helps with speed, pattern-spotting, and exploration, but direction, interpretation, and decisions remain human-led and mine.

Get in touch. We’ll have a short conversation to see if the problem is clear, if the timing is right, and whether I’m the right person to help.