AW 2025 | Strategy, creative

After creating one of the most controversial rebrands in recent memory, Jaguar now needed to launch the new saloon globally. Our task wasn’t to soften the reaction, but to use it - turning an avant-garde statement into a pragmatic launch across every phase and channel.

AW 2025 | Freelance, strategy

The 125+ year engineering icon had lost direction with how they showed up on social. and needed a complete global rethink. The answer was conviction, and landing a real personality at a moment when Castrol needed to demonstrate value to both customers and their owners.

AW 2025 | Freelance, strategy, creative

Engine lubricant is a very low interest category, but that doesn’t mean it isn’t interesting. We relaunched a technically complex hybrid lubricant with an entirely unexpected idea - giving HYSPEC a story audiences simply couldn’t ignore.

AW 2025 | Freelance, strategy

In simple terms, customer engagment at Vodafone had slumped. A quant and qual diagnostic project helped them step back from the noise, and showed them what was really holding performance back, and how to fix it.

SS 2025 | Freelance, consultancy

Automotive CX and CRM doesn’t get much fresh thinking. For VW, we tore up the best practice rulebook and called CRM an lifestyle entertainment channel not a sales tool. The work created ripple effect across multiple VW group brands who are now rethinking their relationships with customers.

SS 2025 | Creative, copywriting

It turns out many scientists are sceptical, a little stuck in their ways. GSK ResearchTech needed them to at least consider using the range of new AI tools that could supercharge their work. Grounding ideas in real, on the ground insight, we put together a set of clever interventions - shifting the tone from corporate to something more human.

SS 2025 | Project, consultancy

After working with Vitol in 2024 to articulate their global brand; the next request was messaging. We took them from vague, corporate and forgettable to confident, and value-led. We did this by establishing compelling creative territories that messaging could come from - helping the complex global business stand out in a dull, undifferentiated category.

AW 2025 | Freelance, project

Superbet were in the process of taking over the world, but were a patchwork quilt across different geographies. We helped unify them as they continued to expand internationally - developing a clearer strategic story to support their ambition and objectives.

AW 2024 | Freelance

Santander aren’t just a bank, they’re an enabler for real people to turn their dreams and ambitions into businesses. Santander people on the ground know this, but it wasn’t coming through in their brand work. We used a global internal brand launch to shift from corporate vaguery to human story. Santander haven’t looked back.

AW 2024 | Freelance, project

SBG were in a state of flux. Mergers, aquisitions, leadership changes and an influx of new staff had meant they’d lost hold of what they really do. Our job was presenting back to them what this new business was, and what they fundamentally did - in terms everyone could understand; grounded in the real experience of clients and staff.

SS 2024 | Project, consultancy

Vitol are one of the worlds largest commodities organisations. That range is absolutely a strength, but had the business feeling lost. The job was to give Vitol a clear sense of how to talk about itself after years of growth and complexity. The work focused on distilling decades of history into a single narrative the business could finally stand behind.

SS 2023 | Project, consultancy

Neurodiversity is the world of the moment. That’s a blessing and a curse. It’s a loaded subject that needs to be handled compassionately. I helped Ben Branson (Seedlip) shape a clear, credible position on neurodiversity rooted in the psychology rather than hype. Helped cut through noise with nuance, care, and cultural intelligence; as well as producing a multi-award winning, celebrity studded podcast series.