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Projects.
01 — 04
Project Adler
Rethinking workplace wellbeing from the inside out
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Born from a simple observation: work isn't working. Drawing on research from Yale University and the University of Oxford Wellbeing Research Centre, Project Adler measures what truly shapes workplace wellbeing — factors traditional surveys overlook.
Built on robust psychological tools, it surfaces the human drivers of wellbeing at work: meaning, autonomy, recognition, connection, and more. Not another engagement survey. Something that actually tells you where to act and why.
Currently being piloted with teachers — a sector under significant pressure, and a testing ground that will make the tool better for every environment that follows.
02 — 04
Project Nightjar
Creative thinking while you sleep
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The best strategic thinking rarely happens under deadline pressure. Project Nightjar is a late-night brief drop service built around a simple insight: the UK's best freelance talent works across time zones, and a rested mind in a different timezone sees things a pressured one can't.
Clients submit a short brief before close of business. By the time they're back at their desk, a sharp strategic response is waiting — fresh angles, reframed problems, or research turned into something actionable. No meetings, no lengthy onboarding, no agency overhead.
Built for stuck pitches, tired decks, and briefs that have been stared at too long. Currently being trialled with clients in Australia, New Zealand, and the UK.
03 — 04
Project Compass
Helping marketers write briefs worth answering
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A bad brief is expensive. It wastes time, corrodes trust, and produces creative work that satisfies nobody. Most marketers were never taught how to write one — and most agencies have quietly accepted that as the cost of doing business.
The problem isn't skill. It's that nobody ever stopped to teach it. Briefing is one of the most important capabilities in marketing and almost nowhere is it formally trained. The habits, good and bad, propagate unchallenged.
Compass is a focused training offer and brief-writing framework that guides the thinking that needs to happen before a single word of the brief is written. Currently in development with a small group of pilot partners.
04 — 04
Project Abril
Turning research into something you can actually use
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Most brands have more research than they know what to do with. Decks sit unopened. Insight reports gather dust. The data exists — but nobody has pulled out what actually matters or explained why.
Abril does the thing agencies often do quietly and call something else: an experienced strategist goes through the material, separates signal from noise, and delivers a lean, clear output that teams can act on immediately. No padding, no methodology slides, no findings that require a follow-up session to decode.
Designed for brand and marketing teams who are data-rich and time-poor. Currently in conversations with first partners.